Client Relationship Management (CRM) is the foundation for managing relationships with customers and prospects today, but we say it goes one step further from Client Relationship Management to include Marketing or CRM&M.
The core principle of CRM&M is that you should maximize your relationships with your current clients in order to grow and develop your law practice. Research has shown that it is less expensive to market to someone who has had an interest in you before for direct leads or referrals than to attract a new one. This includes current clients, past clients, those who have contacted you in the past but not become a client, and professional referral sources.
By reaching out to and building on the relationships you already have, you will be maximizing the number one marketing tool in your toolkit. To help toward this end, Lawyers Marketing Agency offers the following CRM&M sevices:
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Client kits
- Newsletters
- E-Newsletters
- Holiday and birthday cards (hard copy and e-versions)
- Texting campaigns
- Postcards
- Logo items for gifts
- Public and community relations
