Lawyers Marketing Agency (LMA) and vitalink® have partnered as executive producers of a turnkey 30-minute program called Spotlight on the Law to provide consumers with valuable information on a variety of topics of interest. The program showcases the law and law firms using a “soft,” educational approach. Spotlight on the Law is professionally produced in our studios on a state-by-state basis and is a great way to showcase the expertise of your legal staff in a straightforward manner viewers can understand.
The show is a news/feature program that presents your firm’s expert(s) in a controlled news interview format. Spotlight on the Law features actual news anchors and reporters for authenticity. Each program focuses on specific areas of law and is aired by state. Our anchor and reporters interview attorneys and other experts to answer common questions that viewers may have. Each show includes a “Myth Busters” segment to separate myth from fact on legal issues.
Lawyers Marketing Agency and vitalink commit to work with one law firm per legal practice area in each TV market for a term of one year with renewable contracts. This ensures that your firm will have rights to air as many episodes of Spotlight on the Law within the selected practice area(s) as you wish to produce. Lawyers Marketing Agency and vitalink research and place the program on selected networks within your market for optimal viewing. We include an internet component adding the program to your YouTube channel (we can create this for you if you do not have) and suggest other ways you may use Spotlight on the Law to showcase your firm to prospective clients. Choose from any practice area you would like to feature or consider a program that features multiple practice areas in the different program segments. Some of the more popular practices include (ask us if it is not on the list):
- personal injury law
- workers’ compensation
- estate planning
- business law
- real estate law
In order to create a dynamic news program that maintains viewer interest, we recommend including interview segments with at least two attorneys and adding a brief segment that might include an interview with an expert from the field of law or a client who might offer his or her perspective. This helps to keep the content moving along and ensure the show does not have a static shot of the interviewer and attorney.
Our program has several unique components that make a superior, dynamic end product. The show is “shot” in our studios in Raleigh, NC during a one-day period, and includes:
- Professional studio setup, including signage and lighting
- Experienced production crew ensures a quality show
- On-site producer/director keeps your project on point and on message
- Wardrobe consulting, hair and make-up artist on set ensures you look your best
- Experienced talent to conduct the interview with your firm’s experts
- Limited commercials and PSAs placed within your program make it look and feel real
- Graphics to add visual interest to the program
- Project pre and post production
- Project coordination and management
- Media and channel placement, including internet and YouTube
Our team works with you to develop a list of interview questions for the program. We also recommend that you script or bullet point your answers and send them to us for fine tuning and direction on delivery. You have final approval of produced program segments. Spotlight on the Law provides a great opportunity to showcase your legal experts and drive new business to your firm.
The program is executive produced by Lawyers Marketing Agency in partnership with vitalink®. If you are interested in learning more about how you can appear on an upcoming episode of Spotlight on the Law, please contact the producers.
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Like more information about Spotlight on the Law? Act now and receive $250 off the cost to produce your show. Complete this form or call us now at 919.821.4004 to learn more. Completing the form or calling us does not obligate you to produce the show.
